I had a conversation with the owner about what she wanted express about the space and how we could do that through her logo. I presented her with various font styles that were reflective of the conversation we had. The font she connected to was ‘Otsuki Sama’. She wanted to use the actual font — a challenge as it is a thin font. To make it work, I took the type into Illustrator and thickened it up so that it would be more legible.